Earlier this month the Israeli news site Ynet reported that over 300 people protested the rocket attacks on Gaza by their government, saying that people were chanting one simple message: "Jews and Arabs refuse to be enemies."
This slogan has now turned into an international social media campaign against the civilian deaths in the ongoing Israeli-Palestinian conflict.
People are sharing photos of themselves holding pieces of paper demanding an end to the violence and supporting the civilians under attack.
Most of the people sharing photos are Israeli and Palestinian descent.
They are using the #JewsAndArabsRefuseToBeEnemies hashtag and sending their photos to the Jews and Arabs Refuse to be Enemies Facebook Page.
The Facebook page was started by an Israeli, Abraham Gutman and Syrian, Dania Darwish.
In the interview with The Huffington Post, Guttman said: "In the last month it was hard for us to open our social media accounts. Our feeds were full of hateful comments."
He added: "We wanted to create a community of the people that oppose this kind of speech and to remind people that in the bottom life we are all just people."
The Facebook page's latest update says that "as Arab-Israeli political tensions escalate, the social media discourse has become more hateful."
The post concludes by saying that people do not need to be the enemy someone they've just met just because of their ethnicity or religion.